
BIGIRONSULLIVAN
BigIron and Sullivan Auctioneers:
Building Opportunities Together
At BigIron and Sullivan Auctioneers, we’re all about creating connections and delivering results. What began as regional auction services rooted in Midwestern values has grown into one of the most trusted and expansive online auction platforms in the industry. Together, we serve a global marketplace while staying true to the principles that built our success: respect, honesty, and transparency.
As leaders in online auctions, we connect buyers and sellers of agricultural equipment, construction machinery, transportation assets, real estate, livestock, and collector cars. Our combined strength allows us to deliver exceptional service and unmatched reach while maintaining a fair and straightforward process for everyone involved.
Our goal is simple: to make the auction experience easy, effective, and accessible. Powered by a passionate team committed to integrity and innovation, we strive to create winning outcomes for both our customers and our employees.
Working with BigIron and Sullivan Auctioneers means being part of a forward-thinking team where your ideas and efforts make a real impact. Whether your talents lie in marketing, sales, operations, or customer support, there’s a place for you here to grow, lead, and succeed.
We’re not just running auctions — we’re creating opportunities. Join us and be part of something truly special.

OURPURPOSE
MISSION
To be the most customer-focused auction platform — delivering value, transparency, and exceptional service at every stage of the auction process.
VISION
To provide end-to-end services that enables buyers constant access to quality assets and sellers to maximize market value.
VALUES
We lead with collaboration, innovation, accountability, service, and a commitment to excellence — principles that shape how we work and grow every day.
OURHISTORY
What began as regional, family-founded auction services has grown into a powerhouse in the online auction industry — serving customers across the globe with trust, transparency, and results.
Our Roots
BigIron and Sullivan Auctioneers each began with a vision to make buying and selling agriculture equipment and land easier, more efficient, and more accessible. With decades of combined experience, both companies evolved from traditional, in-person auctions to innovative online platforms — driven by a shared commitment to integrity and customer success.
BigIron moved to an exclusively online platform in 2009. Sullivan Auctioneers, known for its long-standing reputation and deep agricultural ties, also embraced digital innovation to expand its reach and enhance the customer experience. Today, as a combined force, BigIron and Sullivan Auctioneers serve a broad range of industries, including agriculture, construction, transportation, real estate, livestock, industrial equipment, and collector cars.
Our Commitment
Together, BigIron and Sullivan Auctioneers are dedicated to delivering a fair, transparent, and seamless auction experience. Our user-friendly platforms empower buyers and sellers with the tools and insights they need — whether upgrading equipment, selling land, or trading unique assets. Rooted in small-town values and driven by continuous innovation, we’re proud to grow alongside our customers while staying true to the principles that set us apart.

OURREACH

800,000+
TOTAL BIDDERS
The largest database of active ag buyers with total bidder registrations.

46,802
DAILY USERS
80% of them are returning website visitors. Annually
we have 34M unique
website visitors.

400,000+
EMAIL SUBSCRIBERS
Active email subscribers that we connect with daily.

120,000+
LOTS SOLD
Lots sold annually on BigIron.com.
INDUSTRYTRENDS

LEADERSHIPTEAM
Our executive team has over 100 years of experience in the auction industry.

Mark Stock
Co-Owner

Ron Stock
Co-Owner

Connor Humphrey
Chief Operating Officer

Terry Manis
Chief Financial Officer

Jake Schmitt
Chief Technology Officer

Kim Bahn
VP of Human Resources
